Common Seller Mistake #1

Coldwell Banker Northern California
San Jose Almaden Office

Questions: Ted Toffey: 408-398-3110 or ttoffey@aol.com.
This is the same problem that we see with Buyers only from a different perspective.

Confusing "List Price" with "Property Value"

The problem starts when a Seller has the perception that “List Price” represents what a home is worth, what they will get for the home, or how much they need?

Ask yourself this question … if an Appraiser was hired to determine the value of your home … Do they ask how much you need as a factor in the valuation of the home? Never! They clearly look at data to find recent history and trends to determine value.

The reality is that List Price is a factor in getting qualified Buyers to ... #1: Come to your home and #2: Make a strong offer.

Sellers make the most money when they generate a lot of interest and excitement about the property.

And sellers lose the most when the “Start High” to “See what happens” and then drop the price to try to find the market. The Buying public is sophisticated and can see that a home isn’t priced right. They also can see the history of a listing and know when its falling. Instead of the perception that “they need you” … they know that “you need them” and their offers reflect that.

A poos plan or strategy can leave a lot of your money on the table. It happens every day in this business. A highly experienced agent knows that the list Price is part of a strategy that gets their client more money. They should be able to show you the trends, price point that is most effective, and then leverage that position to generate better/higher offers. The market is extremely price-sensitive and a small difference can make a big difference to your bottom line.